Physical stores have to be in a certain position due to their structure. Companies with more than one store must also be in a certain position. However, having an online store does not limit you to a particular location. To reach consumers, you don’t have to wait for them to come to your store. After you set up your ecommerce site, you can reach any city or region in the World. When you sell online, you have the chance to eliminate the limits. In this way, you don’t have to stay connected to the people passing in front of your store when you can reachi a wider audience.